Comprehensive Categories Across Food and Non-Food Products

Our categories are designed to represent how you merchandise/market your product. In total, we have 52 categories for food and non-food products that recognize finalists and winners in CPG and Private Label brands separately.

FOOD CATEGORIES

  • Download Food Category Descriptions PDF
  • NON-FOOD CATEGORIES

  • Download Non-Food Category Descriptions PDF

  • Special Awards

    In addition to qualifying to win in your chosen product category all consumer-packaged goods and private label brand entries can qualify for our five specialty awards.

    NEW EXCELLENCE IN ETHNIC PRODUCTS AWARD
    The Excellence in Ethnic Products award will be presented to a product self-identified their submission form as an ethnic product and evaluated for average score and soft information shared in the submission form describing origins, innovation, and importance to the Canadian market.

    ALL-CANADIAN AWARD
    The All-Canadian Award will be presented to the product having reached the highest average score amongst all products developed, created and manufactured in Canada.

    INNOVATION AND ORIGINALITY AWARD
    This special award is presented to the product having reached the highest average score amongst all the products entered under the evaluation criteria appreciating innovative features and benefits.

    PACKAGING AWARD
    This special award is presented to the product having reached the highest score from the presentation and packaging category.

    OVERALL CONSUMER VALUE AWARD
    This special award is presented to the product having reached the highest average score from the overall consumer value category. This award measures the Quality to Price ratio of the product and how the innovative aspects or characteristics of the product enhance value to the consumer.