In light of COVID-19, we are focusing all efforts on helping retailers navigate this crisis.

While we have temporarily switched gears, please rest assured that activities related to the Canadian Grand Prix New Product Awards will continue. We will reassess the situation in late April and advise you of the adjusted timelines and when the finalists will be announced.

In the meantime, we encourage you to stay on top of the COVID-19 developments by regularly visiting RCC's COVID-19 update page.

Demonstrate pride and blaze your trail as a category leader Contact Us

Now entering its 27th year, the Canadian Grand Prix New Product Awards™ celebrates new products in food, non-food and private-label categories. This awards program provides a unique opportunity for entrants to showcase their new products to a jury of industry experts and be recognized by their peers.

Winners will be announced at the Canadian Grand Prix New Product Awards Gala on May 27th 2020.


  1. Innovation and Originality
  2. Product Characteristics
  3. Presentation and Packaging
  4. Overall Consumer Value

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